HERE ARE A FEW POINTS FOR HOME OWNERS TO CONSIDER WHEN DECIDING WHO TO LIST WITH:
----- Virtual tour and professional pictures for the listing.....nearly18% of buyers come from the Internet and they look at pictures ad virtual tours. I'm tired at looking at beds and toilets in MLS listings. Without a proper wide angle lens, a consumers camera will just take parts of a room. Make sure you list with a firm that will give you professional pictures and a custom virtual tour.
----- Long term membership at the Better Business Bureau (BBB). Integrity and honestly matters, ask your firm to prove it before you list! Most firm would not survive a favorable rating given the number of complaints. Asking the question about complaints is important, but the firm needs to prove it.
----Showing access to your home. Believe it or not, most agents do not provide 24/7 showing access to make appointments to see your home. I fell showing access is very important yet most sellers have no idea how hard it could be for other agents to get a simple appointment. Some agents promise you that they will accompany all showings, but have no back up support and end up loosing showings. I had one buyer who had up to 3 million to spend, however, one listing agent could not accommodate 2 requests for showing. My buyer said forget it, they can keep it....you do not want this type of representation for your listing.
----- Broad distribution of listing. I syndicate listings to over 50 websites. Find out what e-marketing is done to get maximum web exposure globally. What information sharing is done with affiliate offices around the globe.
----- Study the marketing plan carefully for your listing. Don't list with an agent who is all about self promotion and not about marketing your home. Be careful of print media. About 1% of buyers come from print media, yet many agents send all their budget there and try to impress you with newspaper and magazine ads. These are used as listing tools to get you to sign, Beware, you want an agent to market your property to where buyers come from.
----- Beware of 100% commission agents who do not want to share the listingcommission with a broker providing a platform to help sell your home. Remember, these agents simply pay the broker a fee to hang their license, say $100.00 per month and the broker nor the agents in the office have any interest in your marketing needs. You are listing with 1 persons checkbook and if they are out sick, you arer out of luck. I feel Broker support is a important element of a successful service. Only a handful of these 100% agents can afford to have the support mechanisms. Also , be aware of the hated agent who is hard to work with in the community. It is best to interview 3 or more agents with their brokers before you make a decision. Afer all, selling and listing your most important asset, you should seek out the best representation possible.
----- Look for feedback tools. Any good agent should provide showing feedback directly from the showing agent for your listing, also give you automated , ongoing seller's reports of new listing happening, reported sold sales, pending sales, expired listings, and all of this should be checked and emailed daily to you. You should also get reports on how many Internet clicks there are on your listing , how many are looking at yor tour, etc....
----- Look for companies that have connectivity locally, nationally, and international. A local large firm may be big in town, but 30 min. down the road they are a nobody. In Florida for example, nearly 15% of the properties are owned by foriegn nationals, so having real connectivityoverseas matters, yet majority of firms claim to have international , but have nothing, Ask how many foreign customers they have handled this year.
-----There is more to look for , however , let me know if this is helpful, if so I will continue with part 2
John Krol, Broker, Naples, Florida
Broker, MBA, CIPS, SRES, ABR, E-Pro, Registered Representative